Certicraft
SaaS | Website Redesign | HubSpot
Overview
Redesigned the CertiCraft marketing website to better reflect the company’s values, reduce friction in key messaging, and improve conversion. Collaborated with HubSpot developers to implement a modular, scalable site experience tailored for cannabis producers navigating regulatory complexity.
Categories
Web | SaaS | Website Redesign | HubSpot
Timeline
One month
Client
CRO:NYX / Certicraft
Role
UI/UX Design – Website Redesign for a Compliance SaaS
Context
Approach
Tools: Figma, Hubspot, Clickup, Slack.
Process
Outcome
Delivered a full concept exploration and Figma prototype aligned to their goals
Received positive feedback on structure and voice, though my designs were ultimately not selected
Demonstrated my ability to contribute high-quality work within an existing brand and development environment
Original Site:
Wireframes
My proposed design solution.
Key Take Aways
This project was a valuable reminder that good design work isn’t always about implementation, sometimes it’s about contributing ideas that shape direction, even indirectly. I’m proud of the clarity, care, and thought I brought to CertiCraft’s vision, and I walked away with deeper experience in modular thinking, stakeholder collaboration, and designing for highly specific user contexts.
