CRO:NYX
B2B SaaS | Digital Marketing | Website Redesign | Hubspot
Overview
At CRO:NYX, I was the lead UX/UI designer for the redesign of the webpage to increase interactiveness and ultimately lead to sales. After my work, the company was named Top 100 Global Search Agencies in 2022, for new growth in their client base and for delivering results. The agency won several awards, along with Community Votes Calgary Awards for outstanding design services.
Categories
Web | SaaS | Website Redesign | HubSpot
Timeline
February 2022- March 2022
Client
CRO:NYX
Role
UI/UX Designer (Contract)
Context
Approach
Tools: Figma, Illustrator, Photoshop, G Suite, Slack.
Original Site:
Research & Drafting
Process
I started off with creating a low fidelity wireframe. Once approved, I made a design system that would be applicable to all aspects of the website & be the steering wheel for any designs/ideas/drafts.
There were multiple rounds of feedback, iteration, & drafts. I was in close communication with the CEO the entire process to make sure I was fully capturing her ideas, keeping her in the loop of design ideas, & keeping her updated on progress.
Style & Guidelines
I started off with creating a low fidelity wireframe. Once approved, I made a design system that would be applicable to all aspects of the website & be the steering wheel for any designs/ideas/drafts.
There were multiple rounds of feedback, iteration, & drafts. I was in close communication with the CEO the entire process to make sure I was fully capturing her ideas, keeping her in the loop of design ideas, & keeping her updated on progress.
Iterations
V1 & V2.
Final Wireframes
