East Colfax

Overview

The East Colfax Cultural District (ECCD) needed a digital home that represented the vibrant, diverse community along one of Denver's most iconic corridors. The existing online presence was fragmented and didn't capture the energy of the district.

I designed and delivered a complete web presence from sitemap to high-fidelity mockups, creating an accessible, community-first digital experience.

The Big Numbers

The website launched on time and became the primary digital touchpoint for the cultural district.

What I Worked On

Led the full design process from research and information architecture through wireframing and high-fidelity design.

• Stakeholder interviews and community research
• Information architecture and sitemap design
• Low-fidelity and high-fidelity wireframes
• Visual design with community-inspired color palette
• Responsive design across breakpoints

The Challenge

ECCD serves a diverse community with varying levels of digital literacy. The website needed to be welcoming and easy to navigate while also serving as a resource hub for events, businesses, and community programs.

Balancing the district's creative, artistic identity with functional usability was the core design tension.

The Solution

I designed a warm, visually rich website that uses the district's orange accent color as a throughline. The information architecture prioritizes quick access to events and business directories while storytelling sections showcase the community's character.

What I'm Proud Of

• Created a digital presence that authentically represents a vibrant community
• Delivered a complete design system from sitemap to high-fidelity in 3 months
• Designed for accessibility and inclusivity from the ground up
• The website became the primary hub for community engagement and events